Hi! I am Mo. 👋🏼 An experienced Creative Director specialised in SaaS, Tech and Startup branding and visual communication design. ✨ Over the past 15+ years, I’ve led startups as a founding designer, built design teams from scratch, and created brand systems that helped products scale globally 🌍.
At Heavymint, I work with growing SaaS and tech teams as a ‘Fractional Creative Director’, aligning their brand and product experience through clarity, consistency, and creative direction - helping them scale faster, stand out sharper, and connect deeper with their users.
Expertises
Branding
Brand discovery & strategy | Visual identity design | Brand system & design language | Brand guidelines | Product brand alignment | Brand audits & refresh | Employer branding & culture design
Visual Communication Design
Brand storytelling through visuals | Marketing and campaign graphics | Presentation & pitch deck design | Website & landing page visuals | Product graphics & UI visuals | Visual templates
Creative Direction & Consulting
Fractional Creative Direction | Design strategy | Design leadership | Brand audit and evaluation | Brand-Culture-Business alignments
I design 360-degree brand touchpoints for total brand experiences through Efficiency, Effectiveness, and Experience.
Values
Clarity
I believe design should simplify complexity - making products, ideas, and brands understandable and impactful.
Authenticity
Every design and brand I create reflects real values, not trends. I help brands be true to who they are.
Creativity with Purposet
Bold ideas matter only if they drive results. I combine visual craft with strategy to deliver meaningful outcomes.
Consistency
Strong brands are built through consistent visual language, messaging, and experience - across every touchpoint.
Collaboration
I work closely with teams, founders, and stakeholders to align vision, strategy, and execution.
Human-Centered Thinking
People, not just products, are at the heart of everything I design - creating experiences that connect, resonate and leave lasting impressions.
Impact-Driven
Every creative decision is made to drive measurable growth, engagement, and connection.
Adaptability
I thrive in fast-moving startup environments, shaping brands that can evolve with the business and user feedbacks.